Explore multidisciplinary blog posts on marketing, technology, content creation, and more from a personal, practical perspective you can apply to your work.
This article provides a balanced and realistic perspective from a final-year Marketing student: what studying Marketing entails, its pros and cons, and whether it’s truly the right fit for you.
Growth Marketing is a data-driven and experimentation-based approach to optimizing the entire user journey – fundamentally different from traditional marketing.
To execute effective marketing, you must clearly understand who you are marketing to. A Customer Persona is the key to accurately identifying your customers and driving real conversions.
What is AIDA? I will help you understand the AIDA model with its 4 steps: Attention, Interest, Desire, Action, and how to apply it to write clear, persuasive content that drives real conversions.
Struggling with where to start writing or how to create compelling content that converts? The RIOA Framework will help you craft clear, concise, and persuasive content in just four simple steps.
React/Next.js has long been the default choice for many developers starting a web app project. However, in the ever-evolving world of frontend development, is it still the most optimal solution today?
